Effective Date: March 3, 2026 | Last Updated: March 3, 2026
Welcome to ArgoPrep. This Privacy Policy ("Policy") is provided by Argo Brothers Inc., a New York corporation doing business as ArgoPrep ("ArgoPrep," "we," "us," or "our"). Our principal place of business is located at 900 Lenox Road, 1st Floor, Brooklyn, NY 11203. You may reach us by telephone at 929-500-ARGO (929-500-2746) or by email at info@argoprep.com.
This Policy describes how we collect, use, disclose, retain, and protect Personal Information when you visit or use our website located at www.argoprep.com, our online educational platform, our online store, our mobile applications (if any), and all related services, features, content, and communications (collectively, the "Service" or "Platform").
ArgoPrep provides online and print educational materials designed for children in Pre-K through Grade 8. Because our Platform is directed at children under the age of thirteen (13), we take the protection of children's privacy extremely seriously. We are fully committed to complying with the Children's Online Privacy Protection Act ("COPPA"), as amended, and its implementing regulations at 16 C.F.R. Part 312, the New York Child Data Protection Act, the New York SHIELD Act, and all other applicable federal and state privacy laws.
Our Core Privacy Commitment: ArgoPrep does not sell, rent, or trade the personal information of any user—including children. We do not engage in behavioral advertising or targeted advertising directed at children. We collect only the minimum information necessary to provide our educational services.
By accessing or using our Service, you acknowledge that you have read, understood, and agree to be bound by this Privacy Policy. If you are a parent or legal guardian creating an account on behalf of your child, you consent to this Policy on behalf of your child. If you do not agree with this Policy, please do not access or use our Service.
For the purposes of this Privacy Policy, the following terms have the meanings set forth below:
ArgoPrep collects information in several categories as described below. We adhere to the principle of data minimization and collect only the information that is reasonably necessary to provide and improve our educational services.
When a parent or legal guardian subscribes to ArgoPrep and creates a paid account, we collect the following information:
When a parent creates a child profile within their account, we collect the following limited information:
Data Minimization: We do not collect a child's email address, date of birth, photograph, physical address, phone number, or any other personal information beyond what is listed above. This is strictly limited to the minimum information necessary to provide the educational service.
As a child uses the ArgoPrep platform, we automatically generate and collect educational activity data, including:
This educational activity data is used solely to provide the educational service and to enable parents to monitor their child's academic progress.
When you make a purchase or subscribe to ArgoPrep, payment information is collected and processed by our third-party payment processor, Stripe, Inc. Payment information may include your billing name, billing address, and payment card number, expiration date, and security code. ArgoPrep does not receive, access, or store full credit card numbers or complete payment card details. We receive only a transaction confirmation, the last four digits of the card, card type, and billing address from Stripe for record-keeping purposes. Stripe's collection and use of your payment information is governed by Stripe's own privacy policy, available at https://stripe.com/privacy.
If you purchase physical products (such as workbooks) through our online store, we collect:
This information is used to fulfill and deliver your orders and to provide customer support related to your purchases.
When you access our Platform, we automatically collect certain technical information, including:
This information is collected through server logs and cookies/similar technologies as described in Section 10 of this Policy.
We use cookies and similar tracking technologies to operate and improve our Platform. A detailed description of our cookie practices is provided in Section 10 (Cookies and Tracking Technologies) of this Policy.
When you communicate with ArgoPrep, we may collect and retain:
Note Regarding Phone Numbers and SMS: Phone numbers may be used for SMS-based customer support when the customer opts in via our phone system (Interactive Voice Response). This functionality is powered by Twilio. Please see Section 9 (SMS/Text Message Privacy) for complete details on our SMS practices.
ArgoPrep uses the information we collect for the following purposes:
We do NOT use children's data for advertising or marketing purposes.
We do NOT sell the personal information of any user, including children, parents, or any other individual.
We do NOT sell, rent, or share phone numbers with third parties for marketing purposes.
ArgoPrep's Platform is directed at children under the age of thirteen (13), and we are fully committed to compliance with the Children's Online Privacy Protection Act ("COPPA"), 15 U.S.C. §§ 6501–6506, and its implementing regulations at 16 C.F.R. Part 312, including the amendments effective in 2025.
ArgoPrep's Platform is designed so that only a parent or legal guardian may create an account. Children cannot independently create accounts, register for the Service, or provide Personal Information directly to ArgoPrep. The account creation process requires the parent to provide their own personal information (name, email, address, phone number) and, where applicable, payment information.
Child profiles are created within the parent's account by the parent. The parent provides a first name and last name for the child (legal names are not required — parents may use nicknames), grade level, and selects an avatar on the child's behalf. At no point does ArgoPrep solicit Personal Information directly from a child.
ArgoPrep obtains Verifiable Parental Consent as required by COPPA through the following methods:
In accordance with COPPA's data minimization requirements, ArgoPrep collects only the minimum amount of information from or about children that is reasonably necessary to allow the child to participate in the educational activities offered on our Platform. Specifically, we collect:
We do not condition a child's participation in our educational activities on the disclosure of more Personal Information than is reasonably necessary for that participation.
Personal Information collected from or about children is used solely to:
Children's data is NOT shared with any third party for advertising, marketing, or any non-educational purpose. ArgoPrep does not engage in behavioral advertising, targeted advertising, or any form of commercial profiling directed at children. We do not disclose children's Personal Information to third parties except as necessary to operate the Service (e.g., hosting on Microsoft Azure) and as described in Section 8 of this Policy, and all such third parties are contractually bound to protect such data.
In compliance with the COPPA Rule as amended, ArgoPrep maintains a written data retention policy specifically addressing children's Personal Information. Children's Personal Information, including child profile data and educational activity data, is retained only for as long as is reasonably necessary to fulfill the purpose for which it was collected. Specifically:
Full details of our data retention practices for all categories of data are described in Section 12 (Data Retention).
Under COPPA and applicable state laws, parents and legal guardians have the following rights regarding their child's Personal Information collected by ArgoPrep:
You may exercise any of the rights described above by:
Response Time: ArgoPrep will respond to all parental rights requests within thirty (30) days of receipt. If we require additional time or information to verify your identity or process your request, we will notify you in writing within that 30-day period.
In addition to our obligations under COPPA, ArgoPrep complies with the New York Child Data Protection Act ("NY CDPA") and related New York State privacy laws that provide protections for the personal data of minors. ArgoPrep's compliance measures include the following:
ArgoPrep does not sell, rent, or trade your Personal Information to any third party. We share Personal Information only with the categories of service providers described below, and only to the extent necessary for them to perform services on our behalf. All service providers are contractually obligated to protect the data they receive, to use it only for the specified purpose, and to delete or return the data upon termination of the service relationship.
| Service Provider | Data Accessed | Purpose |
|---|---|---|
| Stripe (Payment Processing) | Billing name, billing address, payment card information | Processing subscription payments and one-time purchases securely. Stripe is PCI DSS Level 1 certified. |
| Microsoft Azure (Cloud Hosting) | All platform data (stored on Azure infrastructure) | Hosting, delivering, and operating the ArgoPrep Platform. Data is stored in Microsoft Azure US-based data centers with encryption at rest and in transit. |
| Google Analytics (Analytics) | Anonymized and aggregated usage data, IP addresses, browsing behavior | Understanding how users interact with our Platform, identifying areas for improvement, and measuring content effectiveness. Note: Google Analytics is configured to NOT collect children's personal information for advertising purposes. IP anonymization is enabled. |
| Klaviyo (Email Communications) | Parent email addresses | Sending transactional emails (order confirmations, shipping updates, account notifications) and service-related communications to parents. Klaviyo does not receive children's data. |
| Vimeo (Video Hosting) | Video content delivery; may process IP addresses and viewing data | Hosting and delivering instructional video content to users on the Platform. Vimeo may collect certain technical data such as IP addresses and video viewing statistics in connection with video playback. |
| Twilio (SMS Communications) | Phone numbers, SMS/MMS message content | Providing SMS-based customer support to parents who opt in via the phone system. Twilio does not receive children's data. Phone numbers are not used for marketing. |
| Shipping & Fulfillment Partners | Shipping addresses, order details | Picking, packing, and shipping physical workbook orders placed through the ArgoPrep online store. |
In addition to the service providers listed above, ArgoPrep may disclose Personal Information if required to do so by law, regulation, legal process, or enforceable governmental request, or when we believe in good faith that disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or respond to a government request.
ArgoPrep offers SMS/text message-based customer support powered by Twilio. This section describes how we collect, use, and protect information related to our SMS communications.
By calling ArgoPrep's customer support phone number at 929-500-ARGO (929-500-2746) and pressing 1 on the Interactive Voice Response (IVR) system, you consent to receive SMS/MMS messages from ArgoPrep at the phone number from which you placed the call. This opt-in is voluntary. If you do not wish to receive text messages, you may choose an alternative support option on the IVR menu or contact us via email at info@argoprep.com.
SMS messages from ArgoPrep are sent strictly for customer support purposes, including but not limited to:
ArgoPrep will never send marketing, promotional, or advertising messages via SMS.
Your phone number will NOT be sold, rented, or shared with any third party for marketing purposes. Phone numbers collected through our SMS support system are shared only with Twilio, our SMS service provider, solely for the purpose of facilitating the customer support conversation.
Message frequency varies depending on the nature and duration of your customer support interaction. You may receive multiple messages during a single support session. Message and data rates may apply depending on your mobile carrier and plan. ArgoPrep is not responsible for any charges imposed by your carrier.
For additional terms governing SMS communications, please refer to our Terms of Service.
ArgoPrep uses cookies and similar technologies to operate, maintain, and improve our Platform. This section explains what cookies are, the types of cookies we use, and how you can manage your cookie preferences.
Cookies are small text files that are stored on your device (computer, tablet, or smartphone) when you visit a website. They enable the website to remember your actions and preferences over a period of time, so you don't have to re-enter them each time you visit or navigate between pages.
| Cookie Type | Purpose | Duration |
|---|---|---|
| Essential / Strictly Necessary | Required for the Platform to function properly. These cookies enable core functionality such as user authentication, session management, security features, and shopping cart functionality. The Platform cannot operate without these cookies. | Session to 1 year |
| Functional | Enable enhanced functionality and personalization, such as remembering your language preferences, grade level selections, and display settings. These cookies are not strictly necessary but improve your experience. | Up to 1 year |
| Analytics | Help us understand how visitors interact with our Platform by collecting information about pages visited, time spent on pages, error messages encountered, and similar usage data. We use Google Analytics for this purpose. All analytics data is aggregated and anonymized where possible. IP anonymization is enabled. | Up to 2 years |
ArgoPrep uses Google Analytics with privacy-protective configurations, including IP anonymization and disabled advertising features, to understand general usage patterns on our Platform.
You can manage or disable cookies through your browser settings. Please note that if you disable essential cookies, some features of the Platform may not function properly.
ArgoPrep recognizes and respects Do Not Track ("DNT") signals sent by your browser and Global Privacy Control ("GPC") signals. When we detect a DNT or GPC signal, we will not load non-essential analytics cookies for your session. Please note that essential cookies necessary for the functioning of the Platform will still be used regardless of your DNT or GPC settings.
No Advertising Cookies: ArgoPrep does NOT use advertising cookies, retargeting pixels, or third-party tracking technologies for advertising purposes on any page of the Platform, including and especially child-facing pages.
ArgoPrep takes the security of your Personal Information seriously and has implemented a comprehensive information security program designed to protect data against unauthorized access, disclosure, alteration, and destruction. Our security measures include, but are not limited to, the following:
In accordance with the COPPA Rule as amended in 2025 and the New York SHIELD Act (N.Y. Gen. Bus. Law § 899-bb), ArgoPrep maintains a written information security program ("WISP") that includes administrative, technical, and physical safeguards appropriate to the size and complexity of our business, the nature and scope of our activities, and the sensitivity of the Personal Information we collect.
Access to Personal Information is restricted to ArgoPrep employees, contractors, and agents who have a legitimate business need to access such information in order to perform their duties. Access is granted on a need-to-know basis, and all personnel with access to Personal Information are subject to confidentiality obligations.
All payment card transactions are processed through Stripe, which is certified as a PCI DSS Level 1 Service Provider, the highest level of certification available in the payments industry. ArgoPrep does not store, process, or transmit cardholder data on its own servers.
ArgoPrep complies with the New York SHIELD Act by implementing and maintaining reasonable administrative, technical, and physical safeguards to protect Personal Information.
While we strive to use commercially reasonable means to protect your Personal Information, no method of transmission over the Internet or method of electronic storage is 100% secure. We cannot guarantee the absolute security of your data.
ArgoPrep maintains a written data retention policy, as required by the COPPA Rule as amended, that specifies the retention period for each category of data we collect. We retain Personal Information only for as long as is reasonably necessary to fulfill the purpose for which it was collected, comply with our legal obligations, resolve disputes, and enforce our agreements.
| Data Category | Retention Period | Basis |
|---|---|---|
| Parent Account Data (name, email, address, phone, password) | Retained while account is active. Deleted within 90 days of account closure. | Necessary for account operation and customer support. |
| Child Profile Data (first name, last name, grade level, avatar) | Retained while account is active. Deleted within 30 days of parent request or account closure. | Minimum necessary for educational service (COPPA data minimization). |
| Educational Activity Data (quiz scores, answers, video history, progress, points) | Retained while account is active. Deleted upon account closure. | Necessary to provide progress tracking and educational service. |
| Payment Records (transaction confirmations, last four digits of card, billing address) | Retained for 7 years from the date of the transaction. | Required by applicable tax, financial, and accounting regulations (e.g., IRS requirements). |
| E-Commerce / Order Records (items purchased, order dates, order status) | Retained for 7 years for tax compliance. Shipping addresses deleted after 2 years. | Tax and financial compliance; shipping address retention limited to operational need. |
| Communication Records (email, SMS, phone support) | Retained for 2 years from the date of the communication. | Customer support quality, dispute resolution, and legal compliance. |
| Analytics / Cookie Data | Cookies expire per cookie-specific durations (see Section 10). Aggregated, de-identified analytics data may be retained indefinitely. | Platform improvement. Aggregated data does not constitute Personal Information. |
No Indefinite Retention of Children's Personal Information: ArgoPrep does not retain children's Personal Information (including child profile data and educational activity data) indefinitely. All children's Personal Information is deleted within the timeframes specified above, and in no event later than 30 days after the parent requests deletion or the parent's account is closed.
When data is deleted, ArgoPrep uses commercially reasonable methods to render the data unrecoverable, including secure deletion from databases and backup systems within a reasonable timeframe.
ArgoPrep maintains an incident response plan to address potential data breaches promptly and effectively. In the event of a breach of the security of the system involving the private information of New York residents, ArgoPrep complies with the notification requirements of the New York General Business Law § 899-aa and all other applicable federal and state breach notification laws.
In the event of a qualifying data breach, ArgoPrep will notify affected individuals in the most expedient time possible and without unreasonable delay, but in no event later than thirty (30) days after discovery of the breach, consistent with the legitimate needs of law enforcement and any measures necessary to determine the scope of the breach and restore the reasonable integrity of the data system.
When a breach affects the private information of New York residents, ArgoPrep will provide notice to:
Breach notifications will include, to the extent known at the time of notification:
Notifications to individuals will be provided by one or more of the following methods: written notice delivered to the individual's last known mailing address, email notice (if the individual has consented to electronic communication), or, in certain circumstances, substitute notice as permitted by N.Y. Gen. Bus. Law § 899-aa.
ArgoPrep respects your communication preferences and provides multiple ways for you to opt out of receiving communications from us.
ArgoPrep will process all opt-out and unsubscribe requests within ten (10) business days of receipt. During this processing period, you may receive communications that were already scheduled or in progress before your request was received.
Important: Opting out of marketing communications does not affect transactional or service-related communications. Even after you opt out, you will continue to receive essential communications such as order confirmations, shipping notifications, subscription renewal notices, security alerts, and other messages that are necessary for the operation and administration of your account. These communications are not marketing in nature and are required for us to provide the Service.
Depending on your state of residence, you may have additional privacy rights under state law. ArgoPrep is committed to honoring the privacy rights afforded to you by applicable state legislation.
If you are a California resident, the California Consumer Privacy Act ("CCPA"), as amended by the California Privacy Rights Act ("CPRA"), provides you with the following rights:
Residents of Virginia (Virginia Consumer Data Protection Act), Connecticut (Connecticut Data Privacy Act), Colorado (Colorado Privacy Act), Texas (Texas Data Privacy and Security Act), and other states with comprehensive consumer privacy laws may have similar rights, including the right to access, correct, delete, and obtain a copy of their Personal Information, and the right to opt out of the sale of personal data, targeted advertising, and profiling. ArgoPrep respects these rights and will process valid requests in accordance with applicable state law.
To exercise any of your state privacy rights, you may submit a request by:
To protect your privacy and security, we will take reasonable steps to verify your identity before fulfilling your request. Verification may include confirming your name, email address, and/or other account information. If we cannot verify your identity, we may be unable to fulfill your request.
ArgoPrep will not discriminate against you for exercising any of your privacy rights. We will not deny you goods or services, charge you different prices or rates, provide you a different level or quality of goods or services, or suggest that you may receive a different price, rate, or quality of goods or services because you exercised a privacy right.
The ArgoPrep Platform is operated from the United States of America. All data collected by ArgoPrep is processed and stored in the United States, specifically in Microsoft Azure data centers located in US regions.
If you are accessing the Platform from outside the United States, please be aware that your Personal Information will be transferred to, processed, and stored in the United States, where data protection laws may differ from and may not be as comprehensive as those in your country of residence.
By accessing or using the ArgoPrep Platform from outside the United States, you expressly consent to the transfer of your Personal Information to the United States and to the processing of your data in accordance with this Privacy Policy and applicable United States law. If you do not consent to such transfer, you should not access or use the Platform.
ArgoPrep does not specifically target or market its services to individuals located in the European Economic Area (EEA), the United Kingdom, or other jurisdictions outside the United States. If you believe your data has been processed in a manner inconsistent with applicable data protection laws, please contact us at info@argoprep.com.
The ArgoPrep Platform may contain links to third-party websites, services, or resources that are not owned or controlled by ArgoPrep. These links are provided for your convenience and informational purposes only. Examples may include links to educational resources, payment processor pages, or video hosting platforms.
ArgoPrep is not responsible for the privacy practices, content, or security of any third-party websites or services. We do not endorse and are not responsible for any information, products, or services offered by third parties. The inclusion of a link on our Platform does not imply endorsement by ArgoPrep.
We strongly encourage you to review the privacy policy of every website you visit, particularly before providing any Personal Information. ArgoPrep has no control over, and assumes no responsibility for, the content, privacy policies, or practices of any third-party websites or services.
ArgoPrep reserves the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, legal requirements, or business operations. When we make changes to this Policy, we will update the "Last Updated" date at the top of this document.
If we make material changes to this Privacy Policy, we will provide prominent notice by one or more of the following methods:
In accordance with COPPA, if we make material changes to this Privacy Policy that affect how we collect, use, or disclose Personal Information from children under the age of 13, we will provide direct notice to parents and obtain renewed Verifiable Parental Consent before implementing those changes with respect to children's data. We will not retroactively apply changes that expand our collection, use, or disclosure of children's Personal Information without first obtaining such renewed consent.
Your continued use of the ArgoPrep Platform after the posting of changes to this Privacy Policy and after the applicable notice period constitutes your acceptance of the revised Policy. If you do not agree with the updated Privacy Policy, you should discontinue use of the Platform and, if applicable, close your account by contacting us at info@argoprep.com.
We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.
If you have any questions, concerns, or requests regarding this Privacy Policy, our data practices, or your personal information, please contact us using any of the following methods:
Argo Brothers Inc. (d/b/a ArgoPrep)
900 Lenox Road, 1st Floor
Brooklyn, NY 11203
Email:info@argoprep.com
Phone: 929-500-ARGO (929-500-2746)
Website:www.argoprep.com
For inquiries specifically related to children's privacy, COPPA compliance, or parental rights, please contact us at the same address, email, or phone number listed above. Please include "Children's Privacy Inquiry" in the subject line of your email or mention it at the beginning of your call so that your inquiry can be directed to the appropriate team member promptly.
We will endeavor to respond to all privacy-related inquiries within thirty (30) days of receipt.